CREATIVE - ART DIRECTOR - ILLUSTRATOR

Jesús Moreno Cuevas

Jesús is a creative with more than 15 years of experience, who really enjoys creating, illustrating, drawing, designing, thinking, doing everything necessary so the project in hand reaches a great result.

 

He has worked with many brands, small and large, creating:

 

• Creative and art direction

• Brand strategy

• Illustration

• Graphic and web design

• Digital retouch

• Integrated advertising campaigns

 AWARDS & RECOGNITION

 

•EFFIE AWARDS MÉXICO 2016;

BRONZE with Nissan - “NISSAN NP300 FRONTIER” campaign.

GOLD with Nissan - “NISSAN UNBREAKABLE” campaign.

 

•CÍRCULO CREATIVO MÉXICO 2013; 

SILVER - “TV BUMPER ADS / Nissan Sports Adventure /Discovery Channel”.

 

•THE BIG BOOK OF DESIGN IDEAS;

Advertising prints for American Express included in the 3rd edition.

PROFESSIONAL EXPERIENCE

 

MORE.GLOBAL (UK, London)

DESIGN LEAD / April 2021 to date.
Development of graphic design & digital retouching for Unilever brands such as Dove, Tres Emmé, Knorr, Tazo, etc.

 

CREATIVE FREELANCER / October 2020 to date.
Development of:
- Website coachfrankrivera.com

- Frank Rivera's Brand strategy and corporate identity

- Brand strategy and corporate identity of

  "Cool Camarao Restaurant"

 

INNOCEAN WORLDWIDE MEXICO

CREATIVE DIRECTOR / January 2018 to October 2020.
Development of:
- Integrated campaigns for Hyundai Motor Mex.

- Website hyundai.com.mx
- Hyundai’s social networks

- Innocean’s social networks

- Hyundai’s TV commercials

- App “Explore Teotihuacan”

- Website galgo.com.mx 

 

ASSOCIATE CREATIVE DIRECTOR / June 2015 to december 2017.

 Development of integrated campaigns for Hyundai Motor Mex.

 

TERÁN/TBWA / November 2008 to june 2015.

Associate Creative Director
- Development of integrated campaigns for Nissan.

Achievements: Two campaigns and some projects in which I have collaborated are included in Nissan’s global reel, used as a reference for other countries. 

 

Art Director Sr.

- Development of integrated campaigns for Visa, Whiskas, CETES Directo, NAFINSA, Palacio de Hierro, Bachoco, Volaris.

Achievements: I developed 35% of global guidelines for the "Go with Visa" campaign. I also collaborated in the development of 30 photographs (Gollages) used and adapted to different countries for the same campaign globally. 

FREELANCER / 2012

Graphic Designer.

- Development of graphic design for GMX Insurance.

I implemented the guidelines for its visual identity.

 

TEQUILA/ TERÁN/TBWA / November 2007 to November 2008

Art Director Senior.

- Development of ideas, graphic design, digital retouching, illustration, as well as the implementation of BTL campaigns for Absolut Vodka, Arcelor-Mittal, Shyla, Fundemex and other brands.

 

Estudio 021 / April 2005 to October 2007

Graphic Designer Sr.

- Creation and execution of graphic design, shopper marketing materials, digital retouching, illustration as well as the implementation of BTL campaigns and direct mailings for Café Punta del Cielo, Inmobiliaria Liverpool, HYATT Hotels, American Express, IMU, IXE Banco, RCI and others.

- Graphic Designer Jr.

 

Editorial Grupo Patria Cultural / September 2004 to April 2005

Freelance illustrator.

- Creation of illustrations for elementary and high school textbooks.

 

Facultad de Ciencias UNAM / May 2004 to October 2004

Freelance Graphic Designer and Illustrator.

 

-Creation of the visual identity and scientific illustration of seaweed for the Herbario of the Universidad Nacional Autónoma de México’s Facultad de Ciencias.


EDUCATION

 

 

2020

Courses:
-”Brand developing” By Julieta Tello. -”Branding and identity” By Saffron. -”Creativity techniques” By Centro.
 2019
 Course:
-“Strategy and creativity for naming”
 By Ignasi Fontvila
-“Copywriting for your personal brand”
By Carla Gonzalez.
-“Advertisement creativity” By Daniel Granatta. 

2015

Postgraduate studies in progress.

“3D modeling in MAYA”. Intermediate level.

EUNOIA.tv

2015
 Graduate studies.
“3D modeling in MAYA”.
Intermediate level.EUNOIA.tv
 2014
 Graduate studies.
Motion Graphics in After Effects”.
Escena School. 

 

 

2013-14

Graduate studies.
“Animation and 3D modeling with MAYA”.
Basic level. Escena School.
 2010
 Postgraduate studies.
“Programming in Flash for web”.
“Facultad de Artes y Diseño” (FAD), -Graduated- 2007
 Course.
“How Design” By How Design Magazine.
Atlanta, Georgia, USA.
 2003
 Postgraduate studies.
“Ilustración Científica de la Historia Natural”.

Facultad de Ciencias, UNAM. -Graduated-

2000-2004
 Bachelor’s degree “Diseño y Comunicación Visual". Specialized use of illustration techniques.
FAD, UNAM. –Degree-
 2000
 Postgraduate studies. “Architectural drawing”.

FAD, UNAM. -Graduated- 


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